How To Bring Back Lost Users Through Remarketing?

Author picture

Posted on March 27, 2020

How To Bring Back Lost Users Through Remarketing

You can set up a specific remarketing campaign, that will be targeted towards bringing back your users into the sales funnels. Several PPC platforms offer it. In this method, you target a list of users on certain conditions you make and define. These lists can be targeted in a separate ad group with their own CPC bid. Ensure that you define different lists based on their probability of converting.  

For example, a remarketing list of users that have visited your landing page but bounced will probably have a lesser value than a list of users that abandoned the order form. If your website offers more than one product or service, you may want to have a segmented remarketing list for each of them. This will allow you to target each one in its own ad group with ads that are specifically built for the item the user is the most interested in.

If you have a data feed setup for your online store, you can use dynamic remarketing. What this feature does is that it automatically creates banner ads with your products listed in them. The ads displayed are based on the products a user has shown the most interest in when they visited your site.

Remarketing success can be measured by clicks which resulted in conversions. It is important to remember that the remarketing campaign that brought this conversion is one of several touchpoints a user made before buying. Because of this, the user has already been brought in with another marketing channel, thus remarketing does not deserve all of the credit for this sale.

You can create remarketing lists with search campaigns. You either target ads to users searching trigger keywords in a group that must be on the list or target ads to users that trigger keywords and adjust the bid for those present on that list. The latter option is useful to make sure that you appear high up on search results for users who have been on your site but are searching again.

Share with

Related Articles



What is Microblogging? Microblogging as the name suggests is short posts or blogs. It is the opposite of traditional long blogs. Microblogs are usually less


How to monetise your blog

Blogging isn’t and shouldn’t have to be an altruistic affair.    Once you master blog-writing, create a niche for yourself, develop the focus and build


Hit the button below or give us call!