The corner stone of Content Marketing is Blogging. What was once a personal medium of expression, is now one of the greatest digital marketing platforms – and we’re going to teach you how to master it. In this section, we cover pretty much everything there is to know about creating the perfect blog. We’ll start with how you can come up with some great blogging ideas, and then how to go about structuring the perfect blog.

Once you have a great blog written out, we’ll take it a step further by optimizing it, and then bring in the big bucks by monetising it. In this section, we will also take a lok at how you can repurpose and republish older content, how to capitalise on microblogging platforms, and also how you can reach out to guest bloggers and build a strategy around it.